上海筷子樹 宣傳減少使用即棄筷子│ Shanghai：Chopstick tree

 用了約萬根回收的一次性筷子所做的筷子樹折斷在上海長寧區路口

12月11日，中華環境保護基金會的志願者正在街頭向市民宣傳拒用一次性筷子的環保理念。當日，一棵折斷的“筷子樹”出現在上海長寧區長寧路凱旋路路口，這棵由中華環境保護基金會的志願者制作的“筷子樹”耗費了近萬根回收的一次性筷子，旨在向市民宣傳拒用一次性筷子的環保理念。據介紹，我國每年生產450億雙一次性筷子，需要砍伐2500萬棵樹木。

China Environmental Protection Foundation: Chopstick tree

Every year Chinese consumes 45 billion pairs of disposable wooden chopsticks which equal around 25 million trees. We recycle over 30 thousand used disposable wooden chopsticks from restaurants all over Shanghai. Wash them, process and collage them into a 5-meter-high-chopstick-tree, we then break it down in the middle and then display the piece in the busiest district. Through the fallen chopstick-tree, we alert the people that the use of disposable wooden chopsticks means the destruction of large numbers of trees.

Advertising Agency: DDB, Shanghai, China
Creative Directors: Michael Dee , Shihyen Lee
Associate Creative Director: Lim Boon Seng
Art Directors: Lim Boon Seng ,Michael Ma
Copywriters: Hesky Lu, Adam Wang
Photographer: Leslie Sim
Agency Executive Producer: George Ooi
Executive Producer: Sean Chen
Line Producer: Eugenia Zhen
Production Art Director: Lin Tao
Published: December 2010